Yoplait ~ Nashville
What better way to test the efficacy of greek yogurt taste claims than giving a comedian a table full of samples and setting her loose on the streets of Nashville and Boston? We had a yogurt fueled blast shooting these spots. Vitamin Enriched not only appeared on the nutrition label, but provided the street casting that made up about half of the people you see in the spots. The other half of the cast was expertly ad-libbed by our host Julia. We just kept rolling and tried to match pace with her boundless energy.
Fun Fact: Yoplait did in fact crush the competitors, according to my personal findings, as well as the not-as-fun affidavit I signed.
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Credits
Host
Julia Mattison
Production
| Director | Xander Strohm |
| President/Partner | Blair Stribley |
| Managing Director | Chris Zander |
| Executive Producer | Kris Mather |
| Head of Production | Emily Malito |
| Producer | James Blom |
| Production Supervisor | Aaron Rosenbloom |
| ASST. Production Supervisor | Alex Wayne |
| 1st AD | Matt Campbell |
| 2nd AD | Tim Ladue |
| Director Of Photography | Damien Drake |
| Camera Operator | Patrick Ruth |
| 1st AC Acam | Jamie Fitzpatrick |
| 1st AC Bcam | Christian Hollyer |
| 2nd AC | Jan Burgess |
| DIT | Steve Sherrick |
| Gaffer | Frans Weterrings |
| Key Grip | Jason Bowen |
| Production Designer | Danica Chipman |
| Wardrobe Stylist | Jackie Goines |
| Makeup | Jean Carney |
| VTR | John Kobs |
| Script Supervisor | Joan Ganon |
| Sound Mixer | Jason Fyrberg |
| Boom Op | Brian Courchine |
| Locations | Jeff Maclean |
Saatchi & Saatchi
| ECD | Peter Smith |
| Creative Director | Diana Bosniack |
| Art Director | Carla Butwin |
| Copywriter. | Caitlin Harris |
| SVP, Executive Producer | Jerry Boyle |
| VP, Director of Business Affairs | Sara Jagielski |
| Business Manager | Christina Mattson |
| Group Account Director | Nicole Lobkowicz |
| Account Executive | Monica Pyles |
General Mills
| President of Yoplait | David Clark |
| BUD, Yoplait | Carla Vernon |
| Marketing Mgr, Yoplait | Liza Dopp |
| Associate Mkg Mgr, Yoplait | Katie Johnson |
| Mgr, Ad Production | Muffie Taggett |
| Producer Creative Content | Clint Allen |
Editorial
| Editor | Mike Elliot |
| Executive Producer | Laura Relovsky |
| Producer | Leanne Diamond |