ICY HOT ~ Rise From Pain

After working with Shaq for 9 years and after dozens upon dozens of spots, this one remains my favorite. Rise started as a concept that we shot in the last 20 minutes of the day. The spot turned into a larger campaign we shot several installations of over the following year.

Fun Fact: Shaq and I wore matching sweaters. Best day ever.

Other Spots in this Campaign

Credits

Production

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Xander Strohm

Chris Zander

Kris Mather

Emily Malito

Fred Daniel

Helen Urriola

Andy Cloud

Devaughn Cloud

Brian Tinch

Tod Campbell

Steven McCrary

Brittany Hickey

Brad Crosby

Marivee Cade

Marshall Millard

Matt McIntyre

Erica Hart

Jacqui Gee

Tiffanie McHale

Greg Morse

Mike Sexton

Valerie Warren

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31,000 ft

Carter Keith

Carl Foster

Marshall Lestz

Dean Hlavinka

Kathy Fawcett Martin

Shermon McMillan

Lucas Mininger

Chris Brown

Scott Seiffert

Isaac Santos

Nicole Dehoney

Icy Hot

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