Icy Hot “Rise From Pain”
After working with Shaq for 9 years and after dozens upon dozens of spots, this one remains my favorite. Rise started as a concept that we shot in the last 20 minutes of the day. The spot turned into a larger campaign we shot several installations of over the following year.
Fun Fact: The day we shot this, Shaq and I wore matching sweaters. Best day ever.
Other Spots in this Campaign
Credits
Production
| Director | Xander Strohm |
| Managing Director | Chris Zander |
| Executive Producer | Kris Mather |
| Head of Production | Emily Malito |
| Producer | Luke McCullough |
| Production Supervisor | Helen Urriola |
| ASST. Production Supervisor | Jenni Bedel |
| 1st AD | Devaughn Hughson |
| 2nd AD | Robin “RK”Kempf |
| Director Of Photography | David Myrick |
| 1st AC | Nancy Segler |
| 2nd AC | Courtney Drews |
| DIT | Brad Crosby |
| Gaffer | Chris Sorel |
| Key Grip | Frank Boon |
| Art Director | Matt McIntyre |
| Makeup | Erica Hart |
| Stylist (Shaq) | Jacqui Gee |
| Wardrobe Stylist | Tiffanie McHale |
| VTR | Eric Milsen |
| Sound | Mike Sexton |
| Locations | Valerie Warren |
31,000 Ft
| CEO | Carter Keith |
| Account Director | Carl Foster |
| Creative Director / Writer | Kristina Blake |
| Creative Director / Writer | Marshall Lestz |
| Creative Director / Art Director | Dean Hlavinka |
| Producer | Kathy Fawcett Martin |
| Digital Director | Matthew Line |
Icy Hot
| Marketing Director, Topicals | Lucas Mininger |
| Sr Brand Manager, Topicals | Chris Brown |
| Sr Brand Manager, Icy Hot Devices | Scott Seiffert |