Goose Island ~ Hops

Shot in the cool spring air of Chicago’s Goose Island, this is a love letter to the glorious substance known as hops. The brewery opened their doors (and their cellar) to us to create a true story of love and beer.

Fun fact: The timelapse at the end was shot over two hours with a hand selected group of tasters. It was done separately from the rest of the shoot and became the end tag for several years of Goose Island’s advertising.

Other Work in this Campaign

Credits

Production

Director ~

President/Partner ~

Managing Director ~

Executive Producer ~

Head of Production ~

Producer ~

Production Supervisor ~

ASST. Production Supervisor ~

1st AD ~

2nd AD ~

Director Of Photography ~

1st AC ~

2nd AC ~

Motion Capture Operator ~

DIT ~

Gaffer ~

Key Grip ~

Production Designer ~

Wardrobe Stylist ~

Makeup ~

Locations ~

Xander Strohm

Blair Stribley

Chris Zander

Kris Mather

Emily Malito

Marsie Wallach 

Tina Moy 

Kara Bauer 

Jon Dombro 

Matt Miller 

Adam Richards

Dave June

Josh Ramos

Andy Smethurst 

Eric Almond

George Leahy

John Robertson

Joe Bristol

Anne Dawson

Yolanda Moran

Al Cohen 

Partner, Executive Creative director ~

Creative Director ~

Associate Partner, Creative Director ~

Associate Partner, Client Engagement . ~

Director of Integrated Production ~

Associate. Director, Integrated Production ~

VSA Partners

Bob Winter

Tim White

Josh Witherspoon

Mike Welsh

Lisa Gildehaus

Claire Connelly

Goose Island

CEO ~

Brand Director ~

Brand Manager ~

Asst. Brand Manager ~

Brand Manager ~

Asst. Brand Manager ~

Brand Manager ~

Brand Manager ~

Content Developer ~

Andy Goeler

Adam Lilly

Nick Farrey

Joel Feinberg

Todd Ahsmann

Erika Wojno

Andrew Osterman

Mike Smith

Ken Hunnemeder

Ruben Vela II

Tracy Spera

Editorial / VFX

Editor ~

Producer ~

BTS