Goose Island ~ Hops
Shot in the cool spring air of Chicago’s Goose Island, this is a love letter to the glorious substance known as hops. The brewery opened their doors (and their cellar) to us to create a true story of love and beer.
Fun fact: The timelapse at the end was shot over two hours with a hand selected group of tasters. It was done separately from the rest of the shoot and became the end tag for several years of Goose Island’s advertising.
Other Work in this Campaign
Credits
Production
| Director | Xander Strohm |
| President/Partner | Blair Stribley |
| Managing Director | Chris Zander |
| Executive Producer | Kris Mather |
| Head of Production | Emily Malito |
| Producer | Marsie Wallach |
| Production Supervisor | Tina Moy |
| ASST. Production Supervisor | Kara Bauer |
| 1st AD | Jon Dombro |
| 2nd AD | Matt Miller |
| Director Of Photography | Adam Richards |
| 1st AC | Dave June |
| 2nd AC | Josh Ramos |
| Motion Capture Operator | Andy Smethurst |
| DIT | Eric Almond |
| Gaffer | George Leahy |
| Key Grip | John Robertson |
| Production Designer | Joe Bristol |
| Wardrobe Stylist | Anne Dawson |
| Makeup | Yolanda Moran |
| Locations | Al Cohen |
VSA Partners
| Executive Creative director | Bob Winter |
| Creative Director | Tim White |
| Creative Director | Josh Witherspoon |
| Client Engagement | Mike Welsh |
| Dir of Integrated Production | Lisa Gildehaus |
| Assoc Dir, Integrated Production | Claire Connelly |
Goose Island
| CEO | Andy Goeler |
| Brand Director | Adam Lilly |
| Brand Manager | Nick Farrey |
| Asst. Brand Manager | Joel Feinberg |
| Brand Manager | Todd Ahsmann |
| Asst. Brand Manager | Erika Wojno |
| Brand Manager | Andrew Osterman |
| Brand Manager | Mike Smith |
| Content Developer | Ken Hunnemeder |
Editorial / VFX
| Editor | Ruben Vela II |
| Producer | Tracy Spera |