ASICS ~ What’s Next?

The idea was for a solitary word to become a chorus. NEXT is a powerful concept for training as well as a motivational statement in filmmaking. Next shot. Next location. Next insert. Keeping what’s next in mind propels the crafting a visual story - taking the athlete’s approach to inspiration.

There were a lot of “Nexts” in this production. We shot with dozens of real athletes, ranging from olympians to weekend bootcamp noobs. Our locations brought us to Vancouver, Colorado Springs and Los Angeles AND we shot a true multi-format campaign, utilizing 16mm film, RED and DSLR Doggy Cam.

Similar Work

Credits

Production

Director ~

President/Partner ~

Managing Director ~

Executive Producer ~

Head of Production ~

UPM ~

Production Supervisor ~

1st AD ~

2nd AD ~

Director Of Photography ~

1st AC ~

2nd AC ~

DIT ~

Gaffer ~

Key Grip ~

Wardrobe Stylist ~

Xander Strohm

Blair Stribley

Chris Zander

Kris Mather

Emily Malito

Kevin Sharpton

Stephanie Darling

Fred Usher

Adam Martin

Joseph Aguirre

Mike Guaspari

Amanda Levy

Dylan Conrad

George Maxwell

Eric Mutz

Stacy Lauwers

Athleats

Lolo jones

April Steiner Bennet

Kaitlin Sather

Rosario Rios

Alysia Montano

Steve Johnson

Selenee Henderson

Michael Johnston

Vitro

KT Thayer

Simone Nobili

Tobey Bennett

Mickey Strider

Creative Director ~

Associate Creative Director ~

Account Supervisor~

Director of Broadcast ~

ASICS

Erik Forsell

Shannon Scott

Peter Melecha

Annie Adams

VP Marketing ~

Director of Marketing ~

Digital ~

Athlete Management ~

Editorial

Will Znidaric

Editor ~