ASICS ~ What’s Next?
The idea was for a solitary word to become a chorus. NEXT is a powerful concept for training as well as a motivational statement in filmmaking. Next shot. Next location. Next insert. Keeping what’s next in mind propels the crafting a visual story - taking the athlete’s approach to inspiration.
There were a lot of “Nexts” in this production. We shot with dozens of real athletes, ranging from olympians to weekend bootcamp noobs. Our locations brought us to Vancouver, Colorado Springs and Los Angeles AND we shot a true multi-format campaign, utilizing 16mm film, RED and DSLR Doggy Cam.
Similar Work
Credits
Athleats
Production
| Director | Xander Strohm |
| President/Partner | Blair Stribley |
| Managing Director | Chris Zander |
| Executive Producer | Kris Mather |
| Head of Production | Emily Malito |
| UPM | Kevin Sharpton |
| Production Supervisor | Stephanie Darling |
| 1st AD | Fred Usher |
| 2nd AD | Adam Martin |
| Director Of Photography | Joseph Aguirre |
| 1st AC | Mike Guaspari |
| 2nd AC | Amanda Levy |
| DIT | Dylan Conrad |
| Gaffer | George Maxwell |
| Key Grip | Eric Mutz |
| Wardrobe Stylist | Stacy Lauwers |
Lolo jones
April Steiner Bennet
Kaitlin Sather
Rosario Rios
Alysia Montano
Steve Johnson
Selenee Henderson
Michael Johnston
ASICS
| VP Marketing | Erik Forsell |
| Director of Marketing | Shannon Scott |
| Digital | Peter Melecha |
| Athlete Management | Annie Adams |
Vitro
| Creative Director | KT Thayer |
| Associate Creative Director | Simone Nobili |
| Account Supervisor | Tobey Bennett |
| Director of Broadcast | Mickey Strider |
Editorial
| Editor | Will Znidaric |